The award named Ci Hua Zen was founded by Jackson Yee's studio Yellow Azalea，funding winning projects of the FIRST Film Venture Conference. The name derives from an ancient Chinese poem, praising flowers that bloom ahead of plum blossoms against the norm. It symbolizes bold, unconventional and pioneering creation. With the English title Ready to Blossom, the award backs young filmmakers, encouraging them to break conventions and present unique artistic expressions.