龙年新年，积家Jaeger-LeCoultre全球代言人易烊千玺写下祝福「四季有时」，字体有力强劲，融合多款古碑文。一笔一画，耐心写下光阴，等待恰当的时刻，迎接璀璨。
For the Lunar Year of the Dragon, Jackson Yee, Global Brand Ambassador of Jaeger-LeCoultre, penned the festive greeting Right On Time. The bold, powerful calligraphy draws inspiration from multiple ancient stone inscriptions. Each stroke embodies the quiet passage of time, a testament to patient waiting for glorious moments ahead.
整套礼盒，书画结合，相得益彰，既是积家品牌精神的体现，也极具易烊千玺的个人风格。
Blending calligraphy and art, the gift set forms a harmonious whole. It not only reflects the spirit of Jaeger-LeCoultre, but also bears distinct personal style of Jackson Yee.
New Year Gift Box
The gift box also includes a set of tools for making rubbings of dragon patterns, allowing users to create their own rubbings by hand.
Furthermore, the phrase Right On Time serves as the core theme of a literary contest. As the initiator, Jackson Yee launched an open call for entries, encouraging literature lovers to share their new insights into time.
The campaign received almost 6,000 submissions within eight days.